Category Archives: Initiatives

Let’s give gifts to our children not stereotypes!

Looking for a gift for a kid? Here is a great video to avoid offering sexists cliches with it. 

Magasins U (forth largest French retailer) have been the first in 2012 in France to issue a Christmas catalog without labeling toys for either ‘boys’ or ‘girls.  In 2015, for Christmas,  they continued on the same trend with this brilliant video.

Christmas is already far behind us, but there is no season to stop stereotyping children, it also works for birthday gifts and no reason gifts,  all year round!

Great initiative in an industry where we would like to see more companies taking action against gender stereotyped toys!